
Fernanda Morozini
Communications consultant
I help you to communicate successfully
Events
Customer event
Client: ArcelorMittal France
Year: 2023
Location: Musée d'Orsay, Paris
Number of guests: 150
Challenge: organise a remarkable event in a prestigious location.
Solution: a private guided tour of the Musée d'Orsay followed by a cocktail reception. Music provided by exceptional artists.
Recommandation: "Fernanda was immediately able to integrate our corporate culture and the spirit of the previous versions. She demonstrated a high level of professionalism, rigour, creativity, proactivity and, last but not least, a good working relationship with the internal teams. We're very happy with this collaboration that brought us a dynamic source of ideas, and we won't hesitate to call Fernanda again." Gilles Lacroix, Business Development ArcelorMittal France
Product lauching
Client: Winterhalter France
Year: 2023
Location: Le Dernier Étage, Paris
Number of guests: 100
Challenge: generate interest in the new product and charm the customers.
Solution: an evening at an exceptional location (650m2 rooftop in Paris with a panoramic view of the Eiffel Tower), showcasing the new product in the centre of the room. The "wow" effect was guaranteed by a mentalism show making the link with the brand's values.
Recommandation: "I had the pleasure of working with Fernanda for a product launching in November 2023. The event was a success thanks to her great professionalism, her availability and her efficient and active project management. I would definitely call Fernanda again. Thank you for everything!" Alexandra Faivre, Marketing & Communications Manager Winterhalter France
Fairs
Intersolar Europe
Client: ArcelorMittal Europe
Years: 2022 et 2023
Location: Munich
Challenges: attract customers and prospects to the booth, get the right messages across and meet the business objectives of the various BUs participating to the fair.
Solution: leading team meetings to understand everyone's needs and validate decisions together, content strategy, booth production coordination, and booth management onsite.
Recommandation: "It's been a real pleasure to have Fernanda to support me in this busy year of 2022. With a remarkable spirit of service, she has shown that she has more than one string to her bow, being involved in content creation, social networks, organisation... and in all areas. She has been extremely well received by the internal teams with whom she has been in contact. Let's get on with 2023!" Renaud Barthélemy, Communications Manager ArcelorMittal Europe
WindEurope
Client: ArcelorMittal Europe
Year: 2023
Location: Copenhagen
Challenges: attract customers and prospects to the booth, get the right messages across and meet the business objectives of the various BUs participating to the fair.
Solution: leading team meetings to understand everyone's needs and validate decisions together, content strategy, booth production coordination, and booth management onsite.
Recommandation: "Fernanda, I wish to thank you from the entire team for the professional preparation and fantastic support during the fair… and this always with a smile. Our presence on the windfair was clearly received that we do are an important player in the Windindustry." Denis Parein, Commercial Head Heavy Plates at ArcelorMittal Europe
RE+ North America
Client: ArcelorMittal
Years: 2022 et 2023
Location: Los Angeles et Las Vegas
Challenges: attract customers and prospects to the booth, get the right messages across and meet the business objectives of the various BUs participating to the fair.
Solution: leading team meetings to understand everyone's needs and validate decisions together, content strategy, booth production coordination, and booth management onsite.
Recommandation: "Do you want to organise a customer event? Or a trade fair presence? Fernanda has shown several times she's very good at getting you there, from A to Z." Vanessa Vanhalst, Head of Commercial Communications at ArcelorMittal Europe
Communication campaigns
Co-marketing campaign ArcelorMittal + Joris Ide
Client: ArcelorMittal Europe (2023)
Challenges: boost sales and increase product awareness.
Solution: implementation of a sponsored campaign on LinkedIn and trade press during the Artibat trade show, with the production of a customer testimonial video. Demand for the product increased significantly during and after the campaign.
Recommandations:
"It was a pleasure to work with someone relevant, pleasant and responsive like Fernanda. I thank her for the good cooperation." Clément Damée, Marketing & Communications Manager Joris Ide Group
"Do you want more visibility online? For a specific product? And a specific country? Call Fernanda!" Vanessa Vanhalst, Head of Commercial Communications at ArcelorMittal Europe
Online awareness campaign
Client: ArcelorMittal Europe (2022)
Challenge: boost awareness of the Granite® brand all across Europe.
Solution: implementation of an online visibility campaign across 4 media in 19 countries. Management of 5 videos and landing pages production in 6 languages.
Communication material
Video
Company: Dalkia Smart Building (2017)*
Challenge: make the complex energy solution of the Nanterre Cœur Université district understandable to all audiences (local authorities, property developers, and users).
Solution: scenario structured in 2 parts, simple graphics, use of 3D animation.
Technical director testimonial: "Fernanda has managed to make a very complex project clear and attractive. For example, the video is almost poetic. I would recommend Fernanda without hesitation for support in promoting exemplary projects/solutions."
Showcase website
Client: Quick Services (2021)
Challenge: create a showcase website for the Quick group's training department.
Solution: design and production of a simple website (one page) with intuitive access to the various sections.
Recommandation: "Fernanda was responsive and professional, and managed to integrate our philosophy and graphic charter perfectly to produce a faithful and effective website. Fernanda not only executed perfectly, but she also offered a precious help in writing and proofreading. And all of that in record time! The whole Quick Training team is her fan." Khédidja N'Diaye, Training Manager at Quick Services
Sales presentation
Client: Tilelook (2021)
Challenge: improve sales prospecting.
Solution: design of an interactive presentation explaining the company's solution in less than a minute.
Business director testimonial: "Fernanda created a simple and effective presentation for us. It shows our solution in 3 slides and makes you want to see it!"
Corporate & sales brochure
Company: Dalkia Smart Building (2018)*
Challenge: successfully present the company to a wide range of customers: local authorities, property developers, data centres, etc.
Solution: design of a presentation brochure pack:
- Corporate brochure (single model)
- Commercial brochures (one per target)
- Project sheets (one per project)
- An attractive logo clip to offer as a gift to customers
Business director testimonial: "With the old sales brochure, customers were a bit lost, because we told them we did everything (industry, buildings, swimming pools, data centres, etc.). The new brochures allow us to present the company in a personalised way and win the trust of customers more easily."
About me
The certainty of a well done job
Since 2021, I've been helping my clients to succeed in their communication projects: events and fairs, campaigns, communication material, etc.
I listen to you. I adapt to your needs.
I can manage a project from A to Z, alone or as part of a team, in France or abroad.
I have over 10 years' experience as an employee in a communications agency and in the communications department of the EDF group.
I also teach communication in a business school.
I'm Franco-Brazilian and a translator.
Let's get to know each other!
Contact
Let's talk about your communication needs.
*Project managed as an employee of the company, carried out in collaboration with colleagues, agencies or graphic designers.